The year 2019 marked a significant period in the history of Rolex, a year characterized by continued high demand and steady price increases across its diverse collection. While obtaining a precise, publicly available "Preisliste Rolex 2019" (Rolex price list 2019) is challenging, as Rolex doesn't release official price lists to the public, we can delve into the approximate pricing and market trends of that year, examining specific models and the factors influencing their value. This exploration will touch upon various Rolex lines, including the ever-popular Submariner, and will consider the broader context of Rolex pricing strategies and the subsequent years.
One of the most beloved modern Rolex watches, and a key focus for understanding the 2019 market, is the Rolex Submariner reference 116610LV, better known as the "Hulk" due to its striking green bezel. Its popularity stems from a potent combination of factors: the iconic Submariner design, the vibrant green ceramic bezel, and the robust and reliable movement within. In 2019, the Hulk commanded a significant premium over its list price, a common occurrence for highly sought-after Rolex models. While the official list price varied slightly depending on region and retailer, it generally sat within a range that reflected the brand's established pricing structure. The secondary market, however, often saw prices considerably higher, reflecting the intense demand and the collector's market's influence. This discrepancy between list price and market value is a recurring theme throughout the Rolex ecosystem.
Understanding the pricing of Rolex watches in 2019 requires acknowledging the complexities involved. Firstly, Rolex's pricing strategy is sophisticated and carefully managed. They don't publish official price lists readily accessible to the public, choosing instead to work through an authorized dealer network. This controlled distribution helps maintain exclusivity and contributes to the perception of value. Secondly, the prices vary geographically, influenced by local taxes, import duties, and currency fluctuations. A watch listed at a certain price in the United States might have a different price in Europe or Asia. Thirdly, the condition of the watch, whether new or pre-owned, significantly impacts its price. A pre-owned Rolex in excellent condition can retain a substantial portion of its original value, while a damaged or poorly maintained piece will command a lower price.
The scarcity of specific models also plays a crucial role. Certain references, like the Hulk, become highly sought-after, leading to inflated prices on the secondary market. This scarcity can be due to limited production runs, increased demand driven by popularity or celebrity endorsements, or a combination of factors. The waiting lists at authorized dealers for popular models further contribute to the perceived value and the willingness of buyers to pay above the list price.
Beyond the Submariner Hulk, other Rolex models in 2019 experienced similar price trends. The Daytona, particularly certain references like the steel Cosmograph Daytona with a ceramic bezel, remained highly coveted and commanded significant premiums above their list prices. The GMT-Master II, especially the "Pepsi" and "Batman" variations, also experienced strong demand and high secondary market values. The classic Oyster Perpetual models, while generally more affordable than the sports models, still saw price increases in line with the overall market trend.
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